Evaluation 5: How did you attract/address your audience?

When I was researching into my audience I discovered that in order to attract and address my audience, I will need to do what they want to see on my film. I watched a lot of different thriller openings such as “the hand that rocked the cradle” and “Taken” and took a close note on what I believe appealed to the intended audience. I then asked what my audience wanted on my questionnaire to be sure I knew what I needed to create. An answer I got was that my audience liked mysterious thrillers, this encouraged me to include the flash forward sequences to create a confused atmosphere as the person who was featured in the flash forwards was also featured in the very last section of the opening and introduced as the main character’s cousin. This makes my audience want to continue watching in order to find out why she gets kidnapped and what happens to her.

Another key aspect of attracting and addressing my audience I found was in the non diegetic music that was used. In well known thrillers, a good build up piece of music can stick in people’s head and make them get more involved within the film. This is why I research thoroughly into finding my non-diegetic piece. I did not want lyrics as I did not want it to take over the dialogue that was occurring. Instead, I found a steady track which built up steadily throughout the track which I believed perfect for my piece. It is also covered by copyright because on the YouTube track information it said:
“This music is free for all film makers to use. I would like to take this opportunity to thank everyone for their interest & very kind comments. I am very grateful for these boosts.

The splendid photograpy is from Kristin Maling on Flickr.

All the very best on thanksgiving,
Padraic"

I made sure I found this out before using this piece of music, and I have added her name to my credits.

Overall, I have found that in order to attract and address my audience, I needed to focus on the aspects of a film that appeal to my audience; sound, location, characters and narration. As well as this I found that by using techniques which are commonly found in thrillers so they can relate to them.