Evaluation 3: What kind of media institution might distribute your media product and why?

I believe my film is aimed at a mainstream audience, as it would involve people of all age, both genders and different backgrounds. It will also be a thriller film, which already has a large mainstream audience as a genre.

There are many world famous film institutions such as:

Columbia Pictures

Paramount

DreamWorks

Twentieth Century Fox

These sorts of institutions produce thousands of films a year. I would not want to use these institutions because they are too international for my film as it is extremely British therefore I would want it to be produced by a British based company.

 However for my film, I would want an English based institution to produce to reinforce its location and background. I have researched into the institutions that produced “Slumdog Millionaire”. Even though this is a very different genre to my film, it brought a lot of success to Britain and was extremely popular.  One of the institutions was “Film4”. I would want them to produce or help produce my film because their target market, which is channel 4’s, is very similar to who my film is directed to; teenage to young adults of both genders. This could help me advertise my film also as Film4 already has its own television channel which the advertising could be shown on and it already has a well-known reputation. I believe Film4 would be the best institution that might distribute my product.